If we were to list all the key contributors to the lifeblood of dirt racing, the things that make racing possible, it would be a list too long to mention every party involved. We'd probably tell you that it's a mix of fans, drivers, car owners, promoters, officials and a whole bunch of people that we left out.
And then, there's a huge factor in the equation that "DIRT Nation",also can't do without, and that's support from area businesses at the local and regional level.
Those businesses do wonders for what we love. They not only sponsor cars, but support point funds, provide contingencies for drivers, offer free products on occasion, and assist in the financial aspects of helping operations stay afloat; and/or prospering.
In return, they get promotional opportunities, a chance to get the name, logo and brand out there, in full view of hopefully packed grandstands. Some are fairly common, you see the sinage all around you as you watch the races. Coke, Pepsi, car dealerships, industrial supply businesses, other entertainment venues etc...
However, many go beyond simply posting their sign and handing over a check to a driver or promoter. They choose to be vested in the sport, to actively promote it and be associated with it's culture.
One such sponsor, on a regional basis happens to be Turner's Premium Iced Tea.
They entered the game at Lernerville Speedway in recent years, and have upped their level of commitment in 2015 to become a presenting sponsor of fab four racing at the historic facility.